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      <image:title>Aromatica_packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Aromatica_packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Aromatica_packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1627393445105-RITV1B8JPAFQ8SS6BXFJ/Screen+Shot+2021-07-27+at+9.38.22+AM.png</image:loc>
      <image:title>Aromatica_packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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      <image:title>Aromatica_campaign</image:title>
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      <image:title>Aromatica_campaign</image:title>
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    <image:image>
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      <image:title>Aromatica_campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://pipopappo.work/portfolio-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-22</lastmod>
  </url>
  <url>
    <loc>https://pipopappo.work/portfolio-3/project-four-mn4lt</loc>
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    <lastmod>2019-07-10</lastmod>
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      <image:title>Portfolio 3 - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 3 - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 3 - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://pipopappo.work/portfolio-3/project-three-adw57</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2019-07-10</lastmod>
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      <image:title>Portfolio 3 - Project Three</image:title>
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      <image:title>Portfolio 3 - Project Three</image:title>
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      <image:title>Portfolio 3 - Project Three</image:title>
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      <image:title>Portfolio 3 - Project Three</image:title>
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      <image:title>Portfolio 3 - Project Three</image:title>
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    <image:image>
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      <image:title>Portfolio 3 - Project Three</image:title>
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    <image:image>
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      <image:title>Portfolio 3 - Project Three</image:title>
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  <url>
    <loc>https://pipopappo.work/portfolio-3/project-two-4t94w</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691814956-CR2MG89QGH2SM8YJ14VZ/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 3 - Project Two</image:title>
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      <image:title>Portfolio 3 - Project Two</image:title>
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      <image:title>Portfolio 3 - Project Two</image:title>
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      <image:title>Portfolio 3 - Project Two</image:title>
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    <loc>https://pipopappo.work/portfolio-3/project-one-sa9bj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-22</lastmod>
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      <image:title>Portfolio 3 - New Brand I Suggest</image:title>
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    <image:image>
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      <image:title>Portfolio 3 - New Brand I Suggest</image:title>
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      <image:title>Portfolio 3 - New Brand I Suggest</image:title>
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    <image:image>
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      <image:title>Portfolio 3 - New Brand I Suggest</image:title>
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    <image:image>
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      <image:title>Portfolio 3 - New Brand I Suggest</image:title>
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    <image:image>
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      <image:title>Portfolio 3 - New Brand I Suggest</image:title>
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  <url>
    <loc>https://pipopappo.work/innisfree</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-30</lastmod>
  </url>
  <url>
    <loc>https://pipopappo.work/innisfree/project-four-ee97f</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579887522642-AB7AA0QICAGLLM7MIADT/2020-01-20_00h56_59.png</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579887673964-ZN90ZNCLS2E3NCMAOBJJ/2020-01-20_00h59_00.png</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579882257660-4L94M98AUDWPRP51LKAK/2020-01-20_00h48_32.png</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579887677687-M1DW7LUU8PTT9U21UHYJ/2020-01-20_00h59_28.png</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579882254414-VWLPI7H71BUA2GH18OG6/2020-01-20_00h49_23.png</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579887670775-5BMY0YWTJ8T12ZHHF5Q2/2020-01-20_00h59_43.png</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579882341631-VODRGLTHAR7ER9PS8C5U/2020-01-20_00h49_54.png</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579887853144-ORA7TEPGCP1FBI8RTXDM/2020-01-20_00h59_12.png</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579882347177-MYJ0R65C7KSUD0BYNZHI/2020-01-20_00h50_14.png</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579882347737-4ETA7SOHEPKE9Z9OBQGY/2020-01-20_00h51_17.png</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579944506104-UPQUG4MV84GHBTMVSB7J/2020-01-20_00h56_43.jpg</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser - 제주 퍼퓸 노트는 제주를 여행하며 느낀 기억과 감성을 노트에 일기 쓰듯, 이니스프리가 5가지 향으로 풀어낸 향수이다. 향을 기록한다는 느낌을 담아 북 커버 컨셉으로 디자인을 진행했다. 책을 한 권 한 권 사 모으며 컬렉션을 완성해 가는 느낌을 전해준다. 북 커버를 연상케 하는 패키지를 열면 안쪽에 제주에서 만난 향에 대한 기록을 만날 수 있고, 용기 안쪽에 각각의 향에 대한 이미지가 투영되게 하여 향에 대한 연상을 극대화하였다. 용기의 옆면은 클래식한 문고본처럼 라운드를 주었고 각각 향수의 넘버를 새겼다. 패키지는 책의 띠지를 두르고 있고, 용기를 빼낸 후에는 작은 소품 등을 보관하는 함으로 재활용할 수 있다.</image:title>
      <image:caption>The Jeju Perfume Note consists of perfume with five types of scent, as if writing a diary of memories and emotions while traveling in Jeju. The thought of recording scent in the note inspired the book cover concept for the package. It gives you a feeling of completing the collection by purchasing a series of books one by one. When opening the package, which reminds one of a book cover illustrating the written record of scents on the inside of the package, images of traveling in Jeju come to mind. Also included are images of each scent on the inside to maximize each characteristic of scent. On the side of the glass containers, each perfumes number is printed as if it is labeling the volume of a hard covered book. The package is wrapped in book band; after taking out the product, it is reusable for storing small items. Photographed by Sujin Lee &amp; Art directed by Yeonji Kong</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579888081814-X15JM6EZE4S3XUQ6V358/2020-01-20_01h00_09.jpg</image:loc>
      <image:title>Innisfree - Art Direction for INNISFREE Jeju Perfume Note &amp; Perfumed Diffuser - 디퓨저의 용기는 향 고유의 풍경을 최대한 살리기 위해 가장 심플하고 절제된 형태로 디자인하여 어느 공간에서나 잘 어울린다. 디퓨저를 리필해 사용할 수 있는 공병은 제주의 조약돌을 모티브로 하였고 리드스틱은 제주의 억새에서 영감을 얻어 디자인하여 제주 헤리티지를 담아냈다. 이 공병은 제품을 넘어 제주에서 스친 특별한 순간을 오롯이 담아내는 하나의 오브제로도 활용할 수 있다.</image:title>
      <image:caption>The container of the diffuser is designed in a simple, controlled style to express the unique scenery of the scent and to make it look well in any space. Empty bottles can be refilled with diffuser and are made using Jeju’s pebble as motif. The reed stick is inspired by Jeju’s silver grass and designed such that Jeju’s heritage is reflected. Empty bottles can be used as a wholesome design object that can reflect short yet special moments experienced in Jeju. Photographed by Sujin Lee &amp; Art directed by Yeonji Kong</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://pipopappo.work/innisfree/project-two-c2y3k</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-26</lastmod>
    <image:image>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
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    <image:image>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
    </image:image>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
    </image:image>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
    </image:image>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
    </image:image>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579951119921-AB9J206AYEWBFRB0QQN1/2020-01-20_01h03_13.png</image:loc>
      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
    </image:image>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
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      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2339d7a8a8f45ef68acf7c/1579950807446-9G30L1UYOIYET42OBQIQ/Screen+Shot+2019-07-22+at+2.21.55+AM.png</image:loc>
      <image:title>Innisfree - Packaging Design Renewal Project for INNISFREE Make-up Line</image:title>
      <image:caption>메이크업 디자인 리뉴얼 당시의 첫 제품컷(2011) - Innisfree Real Fit Lipstick 이니스프리 메이크업 전제품 디자인 리뉴얼 개발 2011 프로젝트 디자인 총괄, 기획, 디자인, 양산감리를 담당했다. 2009년 이니스프리가 'Natural Benefit from Jeju' 라는 명확한 브랜드 스토리와 컨셉을 갖게 되면서, 이니스프리의 메이크업 또한 브랜드 컨셉에 맞는 제품 디자인으로의 옷을 갈아입을 필요가 생겼다. 브랜드는 패키징디자인 뿐 아니라 화장품 내용물과 제품 200여 품목 전체를 처음부터 새로이 리뉴얼 하는 대담한 프로젝트를 기획하였다. 2010년 11월에 프로젝트 킥오프하여, 다음해 3월1일 아침 전국의 모든 이니스프리 매장 안의 모든 메이크업 제품들과 그 진열 집기까지 하룻밤 사이에 변신하는 계획이었다. 예를 들어 2월28일 저녁에 이니스프리 매장에서 쇼핑한 고객이 다음날 아침 다시 매장에 갔을 때, 모든 메이크업 제품이 새롭게 바껴 있는 것이다. 나는 우선 이니스프리 브랜드의 그 당시 메이크업 디자인을 분석하고, 제품들 전체를 관통하는 하나의 개념과 그것을 표현한 통일된 컬러와 디자인이 필요하다고 진단했다. 그리고 장식적이고 복잡한 구조의 용기를, 더 심플하고 모던한 형태의 용기로 바꾸고 불필요한 후가공을 없애어, 대신 그 비용이 더 좋은 내용물 원가에 쓰여지거나 제품가격을 낮출 수 있도록 했다. 이니스프리 메이크업 전체의 테마는 '자연의 컬러 팔레트' 로 정했다. 패키지 자체가 주인공이 되어 주장하지 않고, 자연에서 영감받은 아름다운 내용물의 컬러와 텍스처가 가장 돋보이도록 하는 따뜻한 구름색의 심플 모던한 용기 디자인이다. 그 용기에 인쇄되는 것은 오로지 브랜드 로고 뿐이어서, 이니스프리 브랜드가 전하고 싶은 톤&amp;무드를 모든 제품에서 일관되게 보여주고자 했다. 그 당시 많은 브랜드의 메이크업 용기가 매우 컬러풀하거나 반대로 블랙의 강한 이미지가 많았는데, 이니스프리 메이크업 디자인은 그와 반대의 길을 갔다. 디자인 안에 대해 회사 내부에서는 불안의 목소리도 많았다. 제품 패키지에 많은 메세지와 정보를 임팩트있게 인쇄하는 것이 당시의 화장품 문화였기 때문이다. 그러나 실제로 '침묵하는' 패키지 디자인은 사람들에게 더 '강력한' 브랜드의 이미지를 심어줄 수 있었고 고객들은 자신의 화장품 파우치에 이니스프리의 메이크업 제품을 담기 시작했다. 디자인 리뉴얼 프로젝트 시작할 당시, 마음속에 그렸던 장면이었다. 성공적인 런칭 후, K-beauty 메이크업 브랜드들이 그 뒤를 따라, 이니스프리 메이크업의 심플하고 미니멀한 디자인은 한국 메이크업 디자인의 스탠다드가 되었다.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://pipopappo.work/innisfree/project-two-c2y3k-5r2dj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-26</lastmod>
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      <image:title>Innisfree - Flagship Store Design Project for INNISFREE - JEJU Island &amp; Seoul</image:title>
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      <image:title>Innisfree - Flagship Store Design Project for INNISFREE - JEJU Island &amp; Seoul</image:title>
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      <image:title>Innisfree - Flagship Store Design Project for INNISFREE - JEJU Island &amp; Seoul</image:title>
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      <image:title>Innisfree - Flagship Store Design Project for INNISFREE - JEJU Island &amp; Seoul</image:title>
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      <image:title>Innisfree - Flagship Store Design Project for INNISFREE - JEJU Island &amp; Seoul</image:title>
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      <image:title>Innisfree - Flagship Store Design Project for INNISFREE - JEJU Island &amp; Seoul</image:title>
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      <image:title>Innisfree - Flagship Store Design Project for INNISFREE - JEJU Island &amp; Seoul</image:title>
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      <image:title>Innisfree - Flagship Store Design Project for INNISFREE - JEJU Island &amp; Seoul</image:title>
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      <image:title>Innisfree - Flagship Store Design Project for INNISFREE - JEJU Island &amp; Seoul</image:title>
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      <image:title>Innisfree - Flagship Store Design Project for INNISFREE - JEJU Island &amp; Seoul</image:title>
      <image:caption>Innisfree Jeju House in Jeju Island, Korea</image:caption>
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    <image:image>
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      <image:title>Innisfree - Flagship Store Design Project for INNISFREE - JEJU Island &amp; Seoul</image:title>
      <image:caption>Innisfree Jeju House in Samcheong-dong, Seoul, Korea</image:caption>
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    <lastmod>2020-01-30</lastmod>
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      <image:title>Innisfree - Packaging Design for INNISFREE Matte Mineral Setting Powder</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Matte Mineral Setting Powder</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Matte Mineral Setting Powder</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Matte Mineral Setting Powder</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Matte Mineral Setting Powder</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Matte Mineral Setting Powder</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Matte Mineral Setting Powder</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Matte Mineral Setting Powder</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Matte Mineral Setting Powder</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Matte Mineral Setting Powder</image:title>
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    <image:image>
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      <image:title>Innisfree - Packaging Design for INNISFREE Matte Mineral Setting Powder</image:title>
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  </url>
  <url>
    <loc>https://pipopappo.work/innisfree/project-two-c2y3k-5h7gp-fjgbd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-30</lastmod>
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      <image:title>Innisfree - Packaging Design for INNISFREE Bija Trouble Skin Care Line</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Bija Trouble Skin Care Line</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Bija Trouble Skin Care Line</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Bija Trouble Skin Care Line</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Bija Trouble Skin Care Line</image:title>
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    <image:image>
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      <image:title>Innisfree - Packaging Design for INNISFREE Bija Trouble Skin Care Line</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Bija Trouble Skin Care Line</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Bija Trouble Skin Care Line</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Bija Trouble Skin Care Line</image:title>
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      <image:title>Innisfree - Packaging Design for INNISFREE Bija Trouble Skin Care Line</image:title>
    </image:image>
    <image:image>
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      <image:title>Innisfree - Packaging Design for INNISFREE Bija Trouble Skin Care Line</image:title>
      <image:caption>비자나무 잎(위)과 열매(아래)</image:caption>
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  </url>
  <url>
    <loc>https://pipopappo.work/innisfree/project-one-zm4m7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-25</lastmod>
    <image:image>
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      <image:title>Innisfree - Branding and Packaging Design for INNISFREE, AMORE PACIFIC</image:title>
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    <image:image>
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      <image:title>Innisfree - Branding and Packaging Design for INNISFREE, AMORE PACIFIC</image:title>
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    <image:image>
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      <image:title>Innisfree - Branding and Packaging Design for INNISFREE, AMORE PACIFIC</image:title>
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    <image:image>
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      <image:title>Innisfree - Branding and Packaging Design for INNISFREE, AMORE PACIFIC</image:title>
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    <image:image>
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      <image:title>Innisfree - Branding and Packaging Design for INNISFREE, AMORE PACIFIC</image:title>
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  </url>
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