Yeonji is a packaging designer and art director with 15+ years of experience across the K-beauty and global beauty industry, progressing from Packaging Designer to VP of Creative & Packaging. Her work focuses on building production-ready packaging systems that translate brand strategy into consistent execution across packaging, retail environments, and digital touchpoints.

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Before relocating to the U.S., she led full-brand rebranding and sustainable packaging strategy at Aromatica, aligning brand identity with materials, manufacturing, and cross-channel execution. Earlier in her career at Innisfree, she developed and launched 600+ SKUs across skincare, bodycare, makeup, and fragrance while maintaining global product portfolio consistency and supporting regional launches for North America and China.

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As Creative Director at Skinfood, she led a multidisciplinary team of 11 designers across packaging, digital content, and retail VM, ensuring consistent brand execution across channels. Across her career, she has contributed to large-scale brand rebranding initiatives for global beauty brands including Suiskin and others across fast-paced innovation cycles.

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Today, her work continues to focus on connecting brand storytelling with production feasibility through color development, material decisions, and packaging execution within global beauty organizations including Kendo Brands.